Conferences

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HOME IMPROVEMENT, THE ERA OF HYBRIDISATION. A COMPARISON OF DISTRIBUTION CHANNELS
Caravaggio Room   5/8 10:00 am - 12:15 pm

10.00
Presentation of Format - Research hardware industry survey

10.20
Reflections and comments on the research results: Antonella Bellini, Owner Ferramenta Bellini - Sabrina Canese, President Assofermet - Oscar Fusini, Director Ascom Confcommercio Bergamo

10.50
Assortments and formats (increasingly hybrid) to conquer the market. The BigMat example: Matteo Camillini, Managing Director BigMat Italy and International

11.20
The era of service and consultancy: Francesca Ferrari, Chief Marketing Officer Giovanni Ferrari Srl - Marco Mozzon, Leader Ecosystem and Business Development Bricocenter

11.45
How the climate is changing assortments, seasonality and strategies in distribution: Ciro Borrelli, Head of Business Development Weathernews Inc. - Sergio Lancini, Garden Purchasing Manager - Francesco Steca, Product Manager of plants, pots and fertilisers OBI - Michele Raselli, Managing Director Machieraldo Gustavo Spa

COLORE&HOBBY - AAA MULTI-SPECIALIST WANTED
Caravaggio Room   5/8 2:00 pm - 3:00 pm

The search for multi-specialists through colour in the hardware/colour and building trade channel

14.00
The sales channels of colour in Italy:
Monica Trabucchi, Editorial Manager Colore & Hobby and Radio Colore

14.20
The search for new alliances through colour:
Vieri Barsotti, Editor-in-Chief Colore & Hobby and Radio Colore

14.40
Partnership as a lever for future success Talk moderated by:
Alessandra Notargiacomo, Journalist of Colore & Hobby and Radio Colore

A value that goes beyond convenience: Francesco Abbruzzese, Sales Manager Central South Italy Cromology.
Colour as an element of specialisation: Christian Martina and Daniel Bellissimo, Emmeti Store, Settimo Torinese (TO)
Colour as a business amplifier: Gianni Leggio, Owner Leggio Ferramenta & Colori, Ragusa

PRODUCT FOCUS: MANUAL AND ELECTRICAL TOOLS
Caravaggio Room   5/8 3:00 pm - 3:45 pm

Market data, best-selling products, what to choose and how to exhibit.

15.00
Trends and consumption in Electrical and Manual Tools:
Ivano Garavaglia, CS Retail Lead & RV Sales Deputy NielsenIQ and GfK Italy

15.15
Product evolution and future prospects in a dynamic production scenario: Davide Doda, General Manager Einhell Italia, Carlo Max Da Rold, Training Manager – Beta Utensili SpA

15.45
Offer, display and service. What are the differentiating elements for assortment and sales?
Fabio Poma, Owner Ferramenta Poma - Vincenzo Zicaro, General Manager Sipaferr SpA

WAR ON E-COMMERCE!!!
Caravaggio Room   5/9 10:00 am - 11:30 am

Instructions for surviving the advance of E-commerce. Hints and tips (also digital) for coping with competition from e-commerce.

10.00
Is the physical shop still attractive? Tools and models for the physical channel:
Rosita Benente, responsible for customer experience, Bricocenter Italia - Fausto Pomello Chinaglia, President Ferca - Andrea Gualini, Owner Ferramenta Gualini

10.30
The figure of the wholesaler as a service and support vehicle for the off-line channel:
Sergio Capaldo, General Manager Antonio Capaldo Spa; Susanna Cagnoni, CEO Cagnoni Spa.

10.50
Shop and services offered: the opportunity of renting:
Federico Della Puppa, Analysis & Strategies Area Manager at Smart Land, Marco Prosperi, Director Assodimi/Assonolo.

11.05
When the on-line channel serves the shop. The AgriEuro Point case:
Filippo Settimi, CEO Agrieuro Srl.

11.30
What's happening in the world? Distribution examples from abroad to discover and be inspired by: Rainer Strnad, Managing editor DIY International, Dähne Verlag GmbH